Merchandising, marketing and monetizing the olympic games
Olympic marketing cartoon, showing a pastiche of the olympic black power salute at the Mexico City Olympics 1968
A cartoon about sponsorship in sport and sports merchandise endorsing
I’ve drawn a cartoon based on the famous black power salute in order to emphasise how much the western world has moved away from the political idealism of the late 1960s to the obsession with marketing of the current era. This cartoon was drawn at the time of the 2012 Olympics.
A cartoon about the commercialisation of sport, commercialization of the olympics, product endorsement, sports’ equipment endorsing, sporting celebrity marketing, running shoes advertising, advertising placards, hoardings.