The psychology of special offers – cartoon

cartoon - a misleading special offer in a supermarket

A joke showing people being deceived by a special offer in a shop.

The customers see a sign with the special offer of “Two for the price of Three’ and they automatically think that this is a good deal due to the way that the offer is framed (interpreting it in the same way as “Two for the price of three”).
A cartoon about marketing, persuasion, selling, manipulation, misleading offers.

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How to ignore inconvenient truths.

cartoon - television programme about tv manufacturing

A TV viewer wanting to ignore the evidence in a television programme as it would make him uncomfortable.

.
A cartoon depicting a person ignoring an inconvenient truth. (The cartoon doesn’t actually imply that all televisions are manufactured in exploitative sweatshop conditions – the use of a tv in the cartoon is because the tv in the image is, ironically, the conduit for the information to be made available).

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Why there were no unicorns on Noah’s ark – cartoon

Why there were no unicorns on Noah's ark - cartoon

A cartoon showing Noah’s ark full of consumer goods (cars, shipping containers etc). Noah is telling the two unicorns that are wanting to enter the ark that there is no room for them.

The cartoon about the human race’s impact on wildlife (particularly as a result of our consumption of the earth’s resources, but also as a result of anthropogenic floods).

A cartoon about endangered species, extinction, wildlife in danger.

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The Ethics of Coffee – illustration

Coffee cash crop cartoon

An illustration showing coffee beans with currency symbols on them as a symbol of the profit-motivated production

This illustration was created to depict coffee grown by multinational companies primarily for the profit.

The image is to draw attention to fair trade crops and ethically produced food products
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Museum and art gallery merchandising cartoon – fridge magnets of exhibits

museum merchandising cartoon - fridge magnets of artworks

Cartoon about art gallery and museum mechandising and funding.
Which works of art would look good on fridge magnets?

Cartoon showing artworks being considered for use in merchandising

Cartoon showing a meeting of staff responsible for acquiring artworks in an art gallery considering which works of art to buy, including evaluating the commercial, marketing and merchandising potential of the works of art under consideration.
The cartoon’s caption reads:
“It may indeed be a pivotially significant example of early 18th century Flemish art, but as head of merchandising I have to ask ‘What would it look like on a fridge magnet?’”
It is a cartoon about the commercialisation and commodification of artworks such as paintings and of museum artefacts. The cartoon illustrates the problem of funding art galleries and museums, and the increased reliance on museum gift shops and cafes.
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Environmental cartoon – packaging

Environment cartoon

Environment cartoons
Non-biodegradable packaging

A cartoon about environment-friendly materials.
A discarded polystyrene container talking to animals, saying that it likes nature so much that it’s decided to stay around for a long time.

An illustration about biodegradable packaging materials, litter, recycling, waste, consumerism, bio-decomposition, environmental impact
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Environment cartoons – a man eating the earth

man eating the earth cartoon

One of my environment cartoons – showing a man devouring the earth

The cartoon shows the earth in space as a globe, being eaten by the gigantic man

The image is an illustration of the way that the human race is destroying the planet by over consumption and over population. Over population is implied by the giant size of a single human who is devouring the earth’s resources.
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A cartoon about self help books – how to stop over-consuming

Fat man - stop consuming - cartoon

A cartoon about self-help books and over consumption

A cartoon of an overweight person trying to reach a self help manual about how to stop over consuming.
He can’t reach the book because he is too fat

This cartoon is about excessive consumption of all types – it depicts an obese person (an over consumer of food) to represent all types of over consumption. The point is that the obese person can’t reach the book because of his obesity.
The cartoon deals with the topics of consumerism, the consumer society, and addictive behaviour, amongst others

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Consumer society cartoon

baby walker cartoon

Consumerism cartoon

A cartoon about child development and shopping.
This joke was inspired by seeing children’s toys such as brightly coloured radios with words printed on them such as “My First Radio”

A humorous idea about nature or nurture, social attitudes, capitalism and social conditioning.
The expression “Born to shop” comes to mind

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Endangered species cartoon – the fur trade

fur coat and fur trade cartoon

An environmental cartoon about the fur trade and fur coats

A cartoon of an affluent fashionable woman buying a fur coat. The shop sign above the coat reads “Rare furs”
The shop assistant is saying “And getting rarer by the day, madam!”

The message of the cartoon is that some people are totally intellectually divorced or disconnected from the environmental and ecological impact of their actions, with economic and other factors such as social status taking precedence over environmental factors.
In this case the woman and the man are only interested in the status of the fur coat as a fashion item and as a status symbol – to the point that they are actually pleased that they are contributing to the endangered species status of the animal that provided the fur for the coat, as the rarer the animal the more valuable the coat becomes – an economic argument (of very dubious merit) rather than an ecological one

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Impulse buyer cartoon – how to stop impulse buying

Impulse buy cartoon

Impulse buying cartoon

A cartoon showing an impulse buyer impulsively purchasing a self-help book about how to stop impulse buying

A cartoon about consumerism, the consumer society, self-help books, impulsive personality types, spending, consumption, marketing, the book trade, shopping

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Anthropocene cartoon – mass extinction events

iridium layer anthropocene cartoon

Anthropocene cartoon
Is the human race heading for a mass extinction event?

A cartoon showing geological rock strata and fossils, including the iridium layer that appeared at the time of the mass extinction of the dinosaurs.

The rock strata also include a layer of manufactured waste that is directly above the layer of rock that contains fossils of humans

The implication is that while the event that created the iridium layer destroyed the dinosaurs, the event that created the layer of anthropogenic waste destroyed the human race.
The current geological era or epoch is sometimes referred to as the anthropocene, as the major influence on the environment is the human race.
An earlier version of this cartoon appeared in my book of environmental cartoons, When Humans Roamed the Earth, published by Earthscan/WWF in 1991

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Non-recyclable packaging cartoon. Fast food carton cartoon

Polystyrene packed earth burger cartoon

Non-recyclable packaging cartoon
Burger carton cartoon, where the burger bun represents the earth

A cartoon dealing with the problem of non-recyclable waste as illustrated by a polystyrene fast food carton

The burger bun has a pattern on it that resembles a map or globe, signifying the global environmental problem of waste management, pollution and pollutants
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Excessive consumption causing environmental destruction – cartoon

Roundabout  globe map cartoon

Excessive consumption’s affect on the world – cartoon

A cartoon showing a juggernaut lorry driving over a map of the world in the form of a flowerbed on a traffic roundabout – destroying the flower display in the process.

The fact that the juggernaut is cutting straight across the roundabout rather than steering round the road itself is to illustrate the concept of consumerism out of control.
A cartoon about the impact of traffic, transportation logistics, environmental pressure of road building
This cartoon won an award as the best environmental cartoon submitted to the BBC Wildlife magazine in a competition in the early 1990s
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Fish stock depletion cartoon. Over fishing cartoon

world map - fish pond - cartoon

Fish stock depletion cartoon
Over fishing cartoon

Cartoon of a man fishing in a pond, and complaining that there aren’t any fish left to fish.
The pond is in the form of a map of the world

The pond in the cartoon is a metaphor for the oceans of the world.
The concept is that people have in the past (and even today) thought of the earth’s oceans as being almost endless and full of unlimited supplies of fish. While in fact the oceans are relatively small, especially when the rising human population puts so much pressure on the fish stocks
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Global warming cartoons – global warming benefitting industry

Environment cartoons

Environment cartoon – global warming and consumerism

An environmental cartoon showing executives in a firm that manufactures refrigerators discussing global warming.
They are saying that the more the world warms up, the more people will want to buy fridges

An illustration of the truth bahind the expression It’s an ill wind that blows nobody good
The point of this cartoon is that to some extent the creators of global warming will benefit from it.
Maybe they even sponsor climate change denial research!

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Environment cartoon about recycling plastic bags

recycling cartoon

Recycling plastic bags cartoon

Does recycling make a difference in our efforts to cut waste?

A cartoon showing a person who feels happy because she is ‘doing her bit to save the planet’ – although recycling plastic carrier bags is not enough.

A comment about token gestures towards environmentalism – the delusion that reusing carrier bags will make a difference or have a significant impact on consumption and waste.
The cartoon is also about the trend for natural cotton shopping bags that carry slogans – either of an environmental nature of as an advert for a shop (which by implication is working towards a better environment due to the natural cotton bag)

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Gender specific reactions to mobile phone apps – cartoon

Women men differences mobile phone - cartoon

A cartoon about gender differences and mobile phone apps.

Differing male and female attitudes to technology

Gender specific differences are shown here in the way that young men like gadgets, while young women prefer to talk (shown in this cartoon by a man who is more interested in the phone apps that he can add to his phone than in the fact that he can use it to talk to his friends).

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Motivational self-help books – and relaxation

Overachiever book as pillow - cartoon

Cartoon about motivational self-help books and books about self improvement

A comment on the ethos of self motivation, self improvement, competitiveness and overachievement as promoted by the achievement orientated culture of contemporary western society.

The illustration shows someone ignoring the instructions of a book on self motivation. He is using the book as an aid to relaxation rather than action.
The flower is a reference to the idea that you should always give yourself time to ‘smell the roses’.

Self-help books often deal with subjects of popular psychology such as relationships, or in aspects of the mind and human behaviour which the books claim can be modified or controlled to the advantage of the reader. Self-help books usually promote themselves as being able to increase the reader’s happiness, self-awareness and performance.

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Olympic torch cartoon, Olympic sponsorship

cartoon olympic torch ice cream

Cartoon – Olympic merchandising /h3>

Cartoon showing a stall selling ice creams in the shape of the 2012 Olympic torch

An official representing Olympic marketing is telling the stall holder that it is illegal to sell olympics-related merchandise unless you have permission from an official sponsor
The cartoon is a criticism of the profit motive as applied so ruthlessly and thoughtlessly to the olympic games

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A cartoon about the commercialisation of sport – Olympic marketing instead of black power salute

olympic-advertising-instead-of-black-power-salute-cartoon

Merchandising, marketing and monetizing the olympic games

Olympic marketing cartoon, showing a pastiche of the olympic black power salute at the Mexico City Olympics 1968

A cartoon about sponsorship in sport and sports merchandise endorsing

I’ve drawn a cartoon based on the famous black power salute in order to emphasise how much the western world has moved away from the political idealism of the late 1960s to the obsession with marketing of the current era. This cartoon was drawn at the time of the 2012 Olympics.
A cartoon about the commercialisation of sport, commercialization of the olympics, product endorsement, sports’ equipment endorsing, sporting celebrity marketing, running shoes advertising, advertising placards, hoardings.

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Lawn mower cartoon – a motor mower with gps (sat nav)

lawn mower with sat-nav joke

Gardening humour – a motor mower fitted with sat nav

A joke showing a gardener buying a new lawn mower in a garden centre.
The salesman is saying to the prospective customer “This lawn mower’s for the man with a very large lawn – it’s fitted with sat-nav”.

The implication is that the mower is for a lawn that’s so big that you need gps to navigate your way round it without getting lost.
A cartoon about satellite navigation systems, large gardens, lawns, garden centres, unnecessary accessories, gimmicks, status indicators

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Che Guevara in V for Vendetta mask (Guy Fawkes mask)

che guervara in guy fawkes mask

Che Guevara with V for Vendetta mask
Che Guevara wearing Guy Fawkes mask
The image of Che Guevara is based on Alberto Korda’s iconic photograph of Argentine revolutionary.

A parody of the famous Che Guevara poster, wearing a V for Vendetta mask.
The Guy Fawkes mask was adopted by the anti-capitalist Occupy movement, and protesters at the Occupy camps outside St Paul’s cathedral and elsewhere were frequently seen wearing the masks..

The idea for the image is that Che Guevara and the Occupy movement were anti-capitalist, and both images – the famous photograph of Che Guevara and the V for Vendetta Guy Fawkes mask – are iconic images. So bringing the two iconic images together seems like a logical step.
The fact that the Che Guevara image is frequently available on merchandising from posters to t-shirts produced within the capitalist system is not without irony.
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Facebook cartoon. Facebook flotation cartoon. The commercialisation of social media

facebook revenue cartoon

Facebook cartoon. Facebook friends cartoon

Facebook flotation cartoon, showing a Facebook page with the message “On-line marketing wants to be your friend”.

There’s a strong possibility that following its proposed stock market flotation Facebook will change from being a social networking site into a commercial marketing site, appropriated by business and commercial interests as a channel for selling their goods and services.
The process has already started, with data about Facebook users ‘likes’ being used as a means of targeting and reaching potential customers.
The joke in the cartoon is that business interests cannot be your ‘friends’ as they are only interested in you because of your money.
A cartoon about the commercialisation of social media sites. A cynical view on what it will mean to be a Facebook friend in the future.
The Facebook share price following market flotation will probably drop if the site loses its status as a social networking site.
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Anti-smoking cartoon based on John Player Special advertising campaign in the 1980s

Cigarette advert parody illustration

An anti smoking cartoon that parodies cigarette advertising.

This is an anti-smoking cartoon parody of a cigarette advertising campaign for John Player Special cigarettes in the early 1980s.

The cigarette packets were black, and the advertising campaign relied on a number of visual puns and word plays on the word black (using the similarity between the words ‘black’ and ‘back’) – word plays such as “Black chat” (with a photo of two packs of cigarettes looking as though they were talking to each other) and “Flash black” (with a photograph of a cigarette packet surrounded by flashes of lightning).
My parody or spoof advert used similar plays on the word black, but giving it a negative spin such as by using the term “Black death” (with a skull made out of cigarette packets), “Black to the land” (i.e. being in a grave, with a cigarette packet as a gravestone) “Blackstabber” (being stabbed in the back with a cigarette) and “Black against the wall” (being against a wall with a firing squad – the bullets being cigarettes).
This is an anti smoking cartoon or illustration that was drawn when cigarettes were still advertised on bill boards or advertising hoardings in Britain.
An extra touch in the illustration is the figure who is walking out of the cartoon to the left. It is a figure who is wheeling a shopping basket in the form of a John Player Special cigarette packet. The hand clutching the basket is a skeleton, because the figure is death.
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Nigerian email scam cartoon

nigerian email scam cartoon

Nigerian email scam cartoon.

A cartoon showing a person who has answered Nigerian email scams that he has received – and has found that they are genuine.

The humour in the cartoon is due to the fact that the scam emails from Nigeria and elsewhere, often pretending to come from a bank employee or the wife of a recently deceased finance minister or similar wealthy person ar so obviously fraudulent that no one with any sense would take them seriously or assume that they were genuine.
A cartoon about internet fraud, scam emails, con men, con man, confidence tricksters, gullibility, credulousness.
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Cartoon. A possible danger of buying through ebay

ebay car cartoon

Cartoon showing a second hand car bought on ebay. The car is a toy car but the buyer thought it was a full size, real sports car.

The ebay buyer is complaining that it’s hard to judge the size of objects when you see them on a computer screen.

A cartoon about internet sales, on-line marketing, deception, deceptive size.
The joke is that it’s impossible to judge goods properly when you buy them on line over the internet, especially through web-baased auction sites such as ebay.

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Diet cartoon – food fads and food intolerance

food fad intolerance cartoon

Diet cartoon. A cartoon about gluten intolerance, lactose intolerance, dietary fashions and food fad intolerance.

A cartoon about food intolerance, showing a person who is gluten intolerant (and who is rejecting some bread), a person who is lactose intolerant (and who is rejecting some milk) and a person who is food fad intolerant (and who eating a plate full of food that is normally labelled as unhealthy).

A cartoon about food fads, health, dietary fads, ibs, irritable bowel syndrome, nutrition, allergies, allergy, allergic reactions, food scares.

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Man doing housework cartoons. Product design designed to appeal to men

men with vacuum cleaner cartoon

Men doing housework cartoons. A vacuum cleaner designed to appeal to men.

A cartoon showing a man looking at a vacuum cleaner and being interested in its design and specifications.
Some household devices such as the Dyson vacuum cleaner are very muscular and macho, and are probably designed to be targeted to appeal to male sensibilities.

A cartoon about gender differences, feminism, gender roles, masculinity, male traits, household chores, product design.
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Cartoon. Childhood: physical play versus electronic play. The allure of the electronic.

Cartoon child on phone on swing

A cartoon showing a child on a swing using a hand held device such as a phone or electronic game.
A cartoon about the allure of the electronic.

Cartoon showing a father pushing his child on a swing. The child is engrossed in a hand held device (perhaps a phone or an electronic gaming device).

A cartoon about childhood, attention, play, bonding, parenting, physical play versus electronic play.
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Car boot sale cartoon

car boot sale shoe sale cartoon

Car boot sale cartoon. One car is selling boots. Another car is selling shoes (using a sign reading “Car shoe sale”)

Cartoon showing a car boot sale, with a vendor selling shoes under a sign that reads “Car shoe sale”

A note to non-British readers – a car boot is the UK equivalent of a car’s trunk in the USA.
The joke here is that a car boot sale is a sale of bric-a-brac and other goods that can be carried in the boot of a car, and has nothing to do with the garment variety of boot.
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