Gimmickry in contemporary art – cartoon

Gimmickry in contemporary art cartoon

A scratch and sniff artwork – gimmickry in art.

The cartoon shows a contemporary art exhibit in an art gallery.
The exhibit is a scratch and sniff piece, meaning that if the viewer scratches it it will release an odour.
The artwork looks a bit suspect to me, so I’m not sure I’d want to smell it.
Pieces of artwork that utilise scratch and sniff technology can be fun, but in the example in this cartoon I suspect that it’s just pretentious gimmickry (as does the person in the cartoon).

Cartoon drawn: 2019
Cartoon reference number: art090
This cartoon features in my book of cartoons about art.
See the book here.
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