Cartoon about art gallery and museum mechandising and funding.
Which works of art would look good on fridge magnets?
Cartoon showing artworks being considered for use in merchandising
Cartoon showing a meeting of staff responsible for acquiring artworks in an art gallery considering which works of art to buy, including evaluating the commercial, marketing and merchandising potential of the works of art under consideration.
The cartoon’s caption reads:
“It may indeed be a pivotially significant example of early 18th century Flemish art, but as head of merchandising I have to ask ‘What would it look like on a fridge magnet?’”
It is a cartoon about the commercialisation and commodification of artworks such as paintings and of museum artefacts. The cartoon illustrates the problem of funding art galleries and museums, and the increased reliance on museum gift shops and cafes.