Merchandising, marketing and monetizing the olympic games
Olympic marketing cartoon, showing the 2012 olympic torch used as an ice cream cone
A cartoon about olympic sponsorship, commercialization and the restrictions imposed using copyright and trademark law
The increasing commercialisation of the Olympic Games is shown by the way that small community projects and individuals are not allowed to use any trademarked olympic terms or objects – right down to local groups not being allowed to put the olympic rings in the icing on cakes.
A cartoon about the commercialisation of the olympics, olympic sponsorship