Facebook internet marketing cartoon, showing a Facebook page with the message “On-line marketing wants to be your friend”.
This cartoon was drawn when Facebook was due to be floated on the stock market in 2012, based on the idea that following the proposed stock market flotation Facebook would change from being a social networking site into a commercial marketing site, appropriated by business and commercial interests as a channel for selling their goods and services.
The process had already started, with data about Facebook users’ ‘likes’ being used as a means of targeting and reaching potential customers.
The joke in the cartoon is that business interests cannot be your ‘friends’ as they are only interested in you because of your money.
A cartoon about the commercialisation of social media sites. A cynical view on what it will mean to be a Facebook friend in the future.