The adult colouring book craze – the infantilization of popular culture December 16, 2015 by chrismadden The adult colouring book craze – the infantilization of popular culture. A cartoon showing someone reading an academic book about the fashion for adult colouring books. The academic publication is itself a colouring book. A cartoon about the publishing phenomenon of colouring books for adults in the mid 2010s. Cartoon drawn: 2015 Cartoon reference number: a706